What makes E-Commerce entities successful?

Acquired value: If the product or service is of value to the buyer, a purchase is more likely. Although some customers are willing to pay higher prices for particular product types and qualities, price is often the determining factor.

Company credibility: It is logical to assume that customers feel safer when ordering from a company like Amazon.com or Wal-Mart.com than another online retailer who's name may not be as well-known. Since credibility takes time, television and radio commercials often assist in establishing a successful reputation with buyers.

Convenience: As any customer can attest, convenience is paramount. Designing the site intuitively and easy to browse will increase sales and referral possibilities. One convenience I take advantage of is shopping at 11:00 at night while drinking some grape juice and watching re-runs on TV. Can't get any better than that :)

Customer experiences: Customers will return to those retailers where their purchases went smoothy, packages arrived on-time and adaquate customer service was provided after the sale. Providing good after-purchase support and customer service is an essential technique for generating repeat business.

Customer service: Like all buyers, I love customer service, especially online when no face-to-face communication is initiated. When ordering online, I look for those companies offering tracking numbers for packages and an online order status system.

Personal interaction: Companies that treat each customer as a person will out-sell others who fail to privide a personal touch to each order. For example, instead of treating the customer like a number, treat them like a person, with a first and last name.