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Cookies
are messages that web servers pass to your web browser when you
visit Internet sites. Your browser stores each message in a small
file, called cookie.txt. When you request another page from the
server, your browser sends the cookie back to the server. These
files typically contain information about your visit to the web
page, as well as any information you've volunteered, such as your
name and interests.
The
term "cookie" is an allusion to a Unix program called
Fortune Cookie that produces a different message, or "fortune," each
time it runs.
Examples of cookies
Cookies
are most commonly used to track website activity. When you visit some
sites, the server gives you a cookie that acts as your identification
card. Upon each return visit to that site, your browser passes that
cookie back to the server. In this way, a web server can gather information
about which web pages are used the most, and which pages are gathering
the most repeat hits.
Cookies
are also used for online shopping. When you visit an online store,
you often must fill out a form that includes your name, address,
phone number, and other information. To avoid re-entering this
information each time you visit the store, the server issues you
a cookie containing this information. Upon your next visit to the
store, this cookie automatically supplies all this information
for you, in addition to retaining any items you placed in your
electronic "shopping cart."
One
of the most useful ways in which servers use cookies is to provide
you with personalized web pages. You offer information by selecting
preferences at a particular site, which the server then places
in a cookie. When you return, the server uses the information in
the cookie to create a customized page for you.
Security concerns
Only
the web site that creates the cookie can read it. Additionally, web
servers can only use information that you provide or choices that you
make while visiting the web site as content in cookies.
Webmasters
have always been able to track access to their sites, but cookies
make it easier to do so. In some cases, cookies come not from the
site you are visiting, but from advertising companies that manage
the banner ads for a set of sites (such as DoubleClick.com). These
advertising companies can develop detailed profiles of the people
who select ads across their customers' sites. Currently, Netscape
Navigator 4.x allows you to disable third-party cookies by choosing
a selection labeled “only accept cookies from the same server
as the page being viewed” or “accept only cookies that
get sent back to the originating server.”
Accepting
a cookie does not give a server access to your computer or any
of your personal information (except for any information that you
may have purposely given, as with online shopping). Servers can
only read cookies that they have set, so other servers do not have
access to your information. Also, it is not possible to execute
code from a cookie, and not possible to use a cookie to deliver
a virus.
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