What are
the things on my site that the sorting software carefully notes?
•
The domain name
•
Page title
•
Headings
•
Every word of text
•
The frequency with which certain words
appear on your pages
•
Alt Tags (the words often attached to
graphics as you hover your mouse bottom over them)
•
Meta Keywords (words encoded in your site
that are supposed to tip the search engines off to what your
site is about)
•
Meta Descriptions (The short paragraph
describing your site that search engine visitors will see
in their search results right below your Page Title)
•
How many other sites link to yours
•
If you’ve updated your site since
the last spider visit
Taking all these factors into consideration, the search engine’s
computer software decides how high your site will be listed in the
results when someone types in any keyword related to your site in any
way.
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