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Question categories:  Website Marketing

What are the Benefits and limitations of E-Commerce?

E-Commerce is the conduct of commerce in goods and services over the Internet. It includes: consumers using the Internet to purchase goods and services online; as well as businesses selling and communicating with other businesses through the Internet

Few technologies have the many benefits e-commerce does, whether taking a small business to never before seen global proportions or opening up millions of new customer markets. E-Commerce has given many companies the right to cheer, and here are a few of the reasons why:

  • Expands markets from local to global
  • Reduces costs with telecommunications and physical maintenance
  • Minimizes resources used for storing physical receipts
  • Instant product updates, including descriptions and pricing
  • 24-hour store visibility to anyone with an Internet connection
  • Large portals enable large product bases, manufacturers and prices
  • Search utilities far surpasses the speed used to find products through catalogs
  • Encourages competition between small and large online retailers

With benefits come limitations. A few are detailed below:

  • Credit Card security is a serious issue if vulnerable
  • Costs involved with bandwidth and other computer and server costs
  • Extensive database and technical knowledge and experience required
  • Customer apprehension about online Credit Card orders
  • Constantly changing technology may leave slow businesses behind
  • Some customers need instant gratification, and shipment times interrupt that
  • Search utilities far surpasses the speed used to find products through catalogs
  • Encourages competition between small and large online retailers
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