Can I reject banners that are not appropriate to my website?

When submitting banners to your website through Banner Rotation Tool, your advertiser/customers have to specify size and keywords. The keywords are meant to describe the URL linked to the banner and also can be used to specify the target audience of the banner. Thus, you can use the keywords to control the submitted banners.

For example: If your website is for kids education, think of words that are not appropriate to appear on it, like “hot”, ”chicks”, ”bikini”, etc. and put down these words while setting up Banner Rotation Tool. This will make it so that any banners described with any of these keywords will not be displayed on your website.

There is also a second method to protect your website from inappropriate banners. All banners have to be approved by the administrator before display. Thus, even if the keywords match perfectly but you don’t want this banner on your website, you can easily reject it and it will not be displayed. This will also ensure that you avoid competitors submitting banners to your website.